1. Tell everyone that you are open for business. Be it through Facebook, Tweeter, MySpace, LinkedIn, etc. connect with your friends and colleagues. Tell them you're open for business and what you do.
2. Create some promotions for new clients. Even if the new business isn’t a big revenue generator, once people are comfortable working with you, bigger projects will hopefully follow. But while promotions are great marketing, don’t work for free. If they don’t pay you, you can’t call them clients.
3. Bring more to the table than existing clients expect. Promotions are good, but many clients prefer free advice in your area of expertise. Try a direct marketing mail-out to let people know there’s more to your services than they think.
4. Be open-minded. Some of our best web marketing success stories have come from listening to clients’ ideas and feedback, and tweaking them to make them amazing.
5. Be worthy of people’s trust. There is inherent risk in any business transaction. Minimize that risk by being transparent to work with. Be considerate of a client’s time, but make sure you always communicate the most important details, such as what actions they need to take, when they need to take them, what they get from you in return and when they get it.
This is an excerpt from http://us.moo.com/ideas/build-up-your-client-base.html
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